現(xiàn)代商務(wù)英語(yǔ)綜合教程（第2冊(cè)）附贈(zèng)光盤(pán)
- 所屬分類(lèi)：
- 作者：
馬靜，賈茍葳 主編
- 出版社：
中國(guó)人民大學(xué)出版社
- ISBN：9787300123998
- 出版日期：2010-8-1
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原價(jià)：
￥35.00元
現(xiàn)價(jià)：￥26.30元
-
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圖書(shū)簡(jiǎn)介
《現(xiàn)代商務(wù)英語(yǔ)綜合教程》系列教材內(nèi)容由淺入深，由普通商務(wù)常識(shí)逐漸過(guò)渡到專(zhuān)業(yè)性較強(qiáng)的商務(wù)知識(shí)，語(yǔ)言水平也由易到難，適用對(duì)象為大學(xué)一至三年級(jí)的學(xué)生。本書(shū)為《現(xiàn)代商務(wù)英語(yǔ)綜合教程》第2冊(cè)。全教程共12章，按照每周4～6學(xué)時(shí)設(shè)計(jì)。使用時(shí)各�？筛鶕�(jù)教學(xué)目標(biāo)和條件結(jié)合學(xué)生的需要，靈活選擇每一章的教學(xué)內(nèi)容。為方便使用，《現(xiàn)代商務(wù)英語(yǔ)綜合教程》系列教材還配有教參和PPT課件。
目錄
CHAPTER 1 Company Structure(s)
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 2 Staff Motivation
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 3 Training
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 4 Corporate Culture
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 5 Brands
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 6 Strategy
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 7 Leadership
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 8 Innovation
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 9 Business Ethics
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 10 Corporate Responsibility
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 11 Public Relations
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 12 Business Environment
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
