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當(dāng)代商務(wù)基礎(chǔ)知識(shí)（英文版）——商務(wù)英語(yǔ)考試必讀 »
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當(dāng)代商務(wù)基礎(chǔ)知識(shí)（英文版）——商務(wù)英語(yǔ)考試必讀
- 所屬分類(lèi)：
商業(yè)英語(yǔ)
- 作者：
安秉哲 編著
- 出版社：
經(jīng)濟(jì)科學(xué)出版社
- ISBN：9787514107517
- 出版日期：2011-8-1
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原價(jià)：
￥38.00元
現(xiàn)價(jià)：￥30.40元
-
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當(dāng)當(dāng)網(wǎng)
圖書(shū)簡(jiǎn)介
商務(wù)英語(yǔ)考生不僅要掌握語(yǔ)言知識(shí)，而且不要掌握當(dāng)代商務(wù)基礎(chǔ)知識(shí)。
這本由安秉哲編著的本書(shū)為商務(wù)英語(yǔ)考生提供全面而有效的考試必需商務(wù)知識(shí)。
這本書(shū)的讀者群：商務(wù)英語(yǔ)考生，大學(xué)經(jīng)濟(jì)、管理及國(guó)際貿(mào)易專(zhuān)業(yè)的學(xué)生，從事涉外商務(wù)活動(dòng)的白領(lǐng)階層。
目錄
Chapter One Business Entity
1.1 Company and Company Registration
1.2 Company Names and Ownership
1.3 Other Special Forms of Companies
1.4 Industry Classifications
1.5 Business Permits
1.6 Corporate Structure
1.7 Corporate Titles
1.8 Corporate Departments
1.9 Company Expansion: Mergers and Acquisitions
1.10 Vision Statement and Mission Statement
Chapter Two Human Resources
2.1 Human Resource Management
2.2 Recruitment
2.3 Employment
2.4 Employment Contract
2.5 Jobs and Working Hours
2.6 Breaks and Leaves
2.7 Company Benefits
2.8 Performance Evaluation and Unemployment
2.9 Teamwork and Teambuilding
Chapter Three Business Management
3.1 Management in General
3.2 Public Relations Management
3.3 Logistics Management
3.4 Industrial Management and Technology Management
3.5 Project Management
3.6 Other Fields of Management
3.7 Company and Government Relations
Chapter Four Economy and Economics
4.1 Economy in General
4.2 Economics in General
4.3 Demand and Supply
4.4 Fundamental Concepts and Terms of Economics
4.5 Trade Balance
4.6 International Financial and Economical Organizations
4.7 Sustainability
Chapter Five Finance and Accounting
5.1 Money
5.2 Money and Banks
5.3 Bank Account and Payment through a Bank
5.4 Corporate Finance and Accounting Management
5.5 Elements of Accounting
5.6 Balance Sheet and Income Statement
5.7 Getting Paid
5.8 Stock and Stock Exchange
5.9 Insurance
Chapter Six Market and Marketing
6.1 Market in General
6.2 Marketing in General
6.3 Marketing Management
6.4 Commercial Advertising
6.5 Brand Management
6.6 Distribution and Sales Incentives
Chapter Seven International Trade
7.1 International Trade in General
7.2 Free Trade and Trade Bloc
7.3 Regulations and Restrictions
7.4 International Trade Documentation
7.5 INCOTERMS
7.6 Export Shipment
Chapter Eight Production and International Standards
8.1 Production and Productivity
8.2 Product Manufacturing
8.3 Quality Control
8.4 Industrial Standards: ISO
8.5 Other International Standards
8.6 Packing and Symbols
8.7 Radio-frequency Identification Technology Application
8.8 Carbon Emissions and Ecological Issues
Chapter Nine Business Communication
9.1 Business Communication in General
9.2 Cross-cultural Communication in Business
9.3 Business E-mail Communication
9.4 Business Negotiation
9.5 Other Types of Business Communications
Glossary
Abbreviations
Answers to Reading Comprehension Exercises
