現(xiàn)代商務(wù)英語(yǔ)聽(tīng)力教程（下冊(cè)）②（含光盤(pán)）
- 所屬分類：
商業(yè)英語(yǔ)
- 作者：
李榮慶，李全�！≈骶�
- 出版社：
天津大學(xué)出版社
- ISBN：9787561839645
- 出版日期：2011-8-1
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原價(jià)：
￥26.00元
現(xiàn)價(jià)：￥20.80元
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圖書(shū)簡(jiǎn)介
《現(xiàn)代商務(wù)英語(yǔ)聽(tīng)力教程》(下)是高等職業(yè)教育商務(wù)英語(yǔ)專業(yè)高年級(jí)學(xué)生的主干課程教材。本教材內(nèi)容涵蓋工商領(lǐng)域產(chǎn)、供、銷和對(duì)外貿(mào)易的各個(gè)環(huán)節(jié)。各單元由對(duì)話、選擇、填空、聽(tīng)寫(xiě)、判斷和理解等多種聽(tīng)力練習(xí)組成。
教材各練習(xí)環(huán)節(jié)均按以學(xué)生為中心的教學(xué)模式而設(shè)。比如每單元聽(tīng)力練習(xí)均設(shè)不同朗讀速度，并以／VIP3格式錄制，方便學(xué)生自主進(jìn)行聽(tīng)力練習(xí)。
本系列教材重視整體構(gòu)建，另編有《現(xiàn)代商務(wù)英語(yǔ)綜合教程》、《現(xiàn)代商務(wù)英語(yǔ)口語(yǔ)教程》。這些教材各單元的主題與《現(xiàn)代商務(wù)英語(yǔ)聽(tīng)力教程》基本一致，形成呼應(yīng)關(guān)系，數(shù)種教材同時(shí)使用，可以產(chǎn)生課程間教學(xué)合力，為迄今比較先進(jìn)的教材組合設(shè)計(jì)。本教材附帶教師教學(xué)用PPT演示文稿，其中收入每單元練習(xí)題目的答案，方便教師使用。
目錄
Unit One The Theory of International Trade
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Two World Trade Organization
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Three Marketing
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Four Marketing Mix
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Five Promotion Activities
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Six Brand Strategy
Unit Seven Business and Managerial Ethics
Unit Eight Women in Business
Unit Nine The Stocks
Unit Ten Business Recession
Unit Eleven Free Trade and Protectionism
Unit Twelve Intellectual Property Rights
Tapescripts
