實(shí)用商務(wù)英語(yǔ)綜合教程(中級(jí))(工業(yè)和信息化高職高�！笆濉币�(guī)劃教材)(省級(jí)精..
- 所屬分類：
商業(yè)英語(yǔ)
- 作者：
李玉萍，李文 主編
- 出版社：
人民郵電出版社
- ISBN：9787115259905
- 出版日期：2012-2-1
-
原價(jià)：
￥28.90元
現(xiàn)價(jià)：￥21.60元
-
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圖書(shū)簡(jiǎn)介
《實(shí)用商務(wù)英語(yǔ)綜合教程》系列教材分為初級(jí)、中級(jí)和高級(jí)3冊(cè)。本書(shū)是套書(shū)的中級(jí)教材，本教材編寫(xiě)了8個(gè)單元，以“項(xiàng)目引領(lǐng)、任務(wù)驅(qū)動(dòng)”的形式編寫(xiě)，每一個(gè)單元為一個(gè)項(xiàng)目，圍繞一個(gè)話題，內(nèi)容涉及商務(wù)環(huán)境、團(tuán)隊(duì)建設(shè)、進(jìn)出口、關(guān)稅壁壘、市場(chǎng)調(diào)查、交易會(huì)、公共關(guān)系及電子商務(wù)等，每個(gè)單元包括背景介紹、熱身討論、聽(tīng)說(shuō)訓(xùn)練、閱讀強(qiáng)化、語(yǔ)法復(fù)習(xí)、案例分析和實(shí)用寫(xiě)作7個(gè)模塊，并在各模塊中以任務(wù)的形式插入各種練習(xí)，全面培養(yǎng)學(xué)生聽(tīng)、說(shuō)、讀、寫(xiě)、譯的能力。
本書(shū)可以作為高職高專商務(wù)英語(yǔ)專業(yè)、國(guó)際貿(mào)易專業(yè)、國(guó)際商務(wù)專業(yè)的專業(yè)英語(yǔ)教材使用，也適合作為高職高專財(cái)經(jīng)類院校英語(yǔ)課程的公共教材。
本書(shū)附有聽(tīng)力材料的MP3錄音光盤(pán)。
目錄
Unit Business Environment
Listening & Speaking
Consulting about Advice on Business
Reading
Intensive Reading: Are You Ready to Do Business in China?
Fast Reading: China Remains Open Business Environment
Grammar & Usage
Past Perfect Tense 過(guò)去完成時(shí)
Practical Writing
Forms 表格
Unit Team Building
Listening & Speaking
Consulting about Advice on Team Building
Reading
Intensive Reading: The Path to Build Successful Work Teams
Fast Reading: How to Get Along with Your Coworkers
Grammar & Usage
Future Perfect Tense 將來(lái)完成時(shí)
Practical Writing
Advertisements 廣告
Unit Import and Export
Listening & Speaking
Preparing for Exporting & Negotiating Terms
Reading
Intensive Reading: The Procedure for Import Trade
Fast Reading: Expand Your Business by Exporting
Grammar & Usage
The Present Perfect Progressive Tense 現(xiàn)在完成進(jìn)行時(shí)
Practical Writing
Agency Introduction 機(jī)構(gòu)介紹
Unit Tariff Barriers
Listening & Speaking
Tariffs & International Trade
Reading
Intensive Reading: Tariff Barriers
Fast Reading: Revised Tariffs Benefit China
Grammar & Usage
The Past Perfect Progressive Tense 過(guò)去完成進(jìn)行時(shí)
Practical Writing
Products Introduction 產(chǎn)品介紹
Unit Market Research
Listening & Speaking
Preparing for Market Research
Reading
Intensive Reading: Marketing Research
Fast Reading: Research Trends
Grammar & Usage
The Future Perfect Progressive Tense 將來(lái)完成進(jìn)行時(shí)
Practical Writing
Questionnaires 調(diào)查問(wèn)卷
Unit Trade Fairs
Listening & Speaking
Consulting about Details on Trade Fairs
Reading
Intensive Reading: The Canton Fair
Fast Reading: Booth Staff Training
Grammar & Usage
The Modal Verbs 情態(tài)動(dòng)詞
Practical Writing
The Format and Structure of Business Letters 商務(wù)信函的格式與結(jié)構(gòu)
Unit Public Relations
Listening & Speaking
Advice on Public Relations
Reading
Intensive Reading: Public Relations in China
Fast Reading: Public Relations
Grammar & Usage
Participle 分詞
Practical Writing
Letters of Application 求職信
Unit E-Commerce
Listening & Speaking
Shopping on Line
Reading
Intensive Reading: The Development of E-commerce
Fast Reading: How to Start an Online Business
Grammar & Usage
Voices 語(yǔ)態(tài)
Practical Writing
Letters of Invitation 邀請(qǐng)信
Appendix Vocabulary
