商務(wù)英語寫作(21世紀(jì)高職高專規(guī)劃教材)/商務(wù)英語系列
- 所屬分類：
高職高專外..
- 作者：
吳柏祥 等編著
- 出版社：
北方交通大學(xué)出版社
- ISBN：9787810823685
- 出版日期：2005-4-1
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原價(jià)：
￥25.00元
現(xiàn)價(jià)：￥17.30元
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圖書簡介
本書致力于解決高職高專商務(wù)英語專業(yè)學(xué)生在商務(wù)英語寫作中面臨的主要問題，即，如何學(xué)以致用，如何把課堂學(xué)習(xí)同就業(yè)需要與外貿(mào)企業(yè)實(shí)際需要相結(jié)合的問題。本書從各種商務(wù)寫作實(shí)際入手，涉及主題范圍廣，能涵蓋學(xué)生在商業(yè)企業(yè)中面臨的大多數(shù)實(shí)際寫作需要，且所選范例非常具有實(shí)際參考價(jià)值。同時(shí)把一些較為基礎(chǔ)性的實(shí)際寫作知識和語言知識穿插在各個(gè)章節(jié)之間，給學(xué)生的學(xué)習(xí)和教師的課堂教學(xué)留有較大的自主選擇的空間，以保證學(xué)生的寫作熱情既可以不必被枯燥乏味的語言和寫作知識所抹殺，又可以使他們學(xué)到一定的寫作知識，磨練寫作技巧，使商務(wù)英語寫作水平得以提高。
目錄
Chapter One An Introduction to Business Writing 1.1Is Writing So Important for a Business Success 1.2What Knowledge of Writing Makes a Successful Businessperson 1.3General Writing Strategies
Chapter Two English Writing of Employment Section One Business Writing
2.1Introduction
2.2Cover Letters
2.2.1What Is a Cover Letter？
2.2.2Five Things to Think About Before Writing
2.2.3Anatomy of a Cover Letter
2.2.4Ten Important Rules of Cover Letter Writing
2.2.5Sample Cover Letters
2.3Professional Resumes
2.3.1Introduction to Professional Resumes
2.3.2Sixteen Important Features of a Professional Resume
2.3.3Sample Resumes
2.4Thank You Letters
2.4.1About Thank You Letters
2.4.2Samples of Thank You Letters
Section Two Language Handbook
2.5Using of Nouns
2.5.1Definition of Noun
2.5.2Classification of Nouns
2.5.3Noun Usage
Section Three Writer’s Workshop
2.6The Writing Process and Writer’s Job
2.6.1The Writing Process
2.6.2Different Writing Stages
2.6.3Different Jobs of a Writer
Chapter Three Memorandums and Other Office Daily Routines
……
Chapter Four Advertisements and Sales Promotion
Chapter Five Business Letters（Ⅰ）
Chapter Six Business Letters（Ⅱ）
Chapter Seven Netiquette in Business Communication
Chapter Eight Miscellaneous Business Social Correspondence（Ⅰ）
Chapter Nine Miscellaneous Business Social Correspondence （Ⅱ）
Chapter Ten Business Speeches
Chapter Eleven Business Reports
Chapter Twelve Technical Manuals and Instructions
Chapter Thirteen Contracts and Agreements
Chapter Fourteen Modern Technology in Business Writing
Appendix A Business Writing Glossary
References
