國(guó)際商務(wù)函電：高職經(jīng)管類(lèi)精品教材
- 所屬分類(lèi)：
- 作者：
張穎 主編
- 出版社：
中國(guó)科學(xué)技術(shù)大學(xué)出版社
- ISBN：9787312025112
- 出版日期：2009-8-1
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原價(jià)：
￥22.00元
現(xiàn)價(jià)：￥16.00元
-
本書(shū)信息由合作網(wǎng)站提供，請(qǐng)前往以下網(wǎng)站購(gòu)買(mǎi)：
圖書(shū)簡(jiǎn)介
本書(shū)以項(xiàng)目為導(dǎo)向，以能力培養(yǎng)和訓(xùn)練為核心，從實(shí)際工作任務(wù)出發(fā)，按照工作過(guò)程展現(xiàn)了完整的對(duì)外交易磋商的流程。全書(shū)首先介紹了國(guó)際商務(wù)函電的格式和寫(xiě)作原則，其次從十一個(gè)方面展示了建立業(yè)務(wù)關(guān)系、詢(xún)盤(pán)和答復(fù)、發(fā)盤(pán)和還盤(pán)、促銷(xiāo)、達(dá)成交易、支付方式、包裝、裝運(yùn)、保險(xiǎn)、索賠和理賠、代理等交易磋商內(nèi)容。
本書(shū)可作為高等學(xué)校國(guó)際商務(wù)類(lèi)專(zhuān)業(yè)及相關(guān)經(jīng)濟(jì)貿(mào)易類(lèi)專(zhuān)業(yè)的教材，還可作為國(guó)際商務(wù)工作者的參考書(shū)和自學(xué)用書(shū)。同時(shí)本書(shū)的目標(biāo)瀆者也可定位于“有志于或剛到外貿(mào)類(lèi)公司工作以及工作了兩三年的青年業(yè)務(wù)員”。
目錄
前言
Business letter Writing
Working Task
Task Description
Writing Skill
Skill Training
Project 1 Establishing Business Relations
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading
Project 2 Enquiries and Replies
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading
Project 3 Offers and Count Offers
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value added Reading
Project 4 Sales Promotion
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading
Project 5 Conclusion of Business
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading
Project 6 Terms Of Payment
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading
Project 7 Packing
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading
Project 8 Shipment
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading
Project 9 Insurance
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Project 10 Claim and Settlement
Project 11 Agency
例信附錄
Keys to Skill Training
參考文獻(xiàn)
