商務(wù)英語(yǔ)泛讀（第1冊(cè)）——21世紀(jì)高職高專(zhuān)規(guī)劃教材·商務(wù)英語(yǔ)系列
- 所屬分類(lèi)：
- 作者：
張曉麗，吳永紅 主編
- 出版社：
北方交通大學(xué)出版社
- ISBN：9787810823692
- 出版日期：2005-8-1
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原價(jià)：
￥20.00元
現(xiàn)價(jià)：￥15.00元
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圖書(shū)簡(jiǎn)介
本書(shū)作為高等院校商務(wù)英語(yǔ)專(zhuān)業(yè)的專(zhuān)業(yè)英語(yǔ)教材，本書(shū)的內(nèi)容包括商務(wù)營(yíng)銷(xiāo)、商務(wù)談判策略、商務(wù)貿(mào)易、國(guó)際支付、仲裁、貿(mào)易方式、跨國(guó)經(jīng)營(yíng)、電子商務(wù)、國(guó)際貿(mào)易、貿(mào)易組織、實(shí)務(wù)知識(shí)和基本理論。書(shū)中配有注釋和練習(xí)，側(cè)重培養(yǎng)學(xué)生閱讀英文經(jīng)貿(mào)報(bào)刊、短文的能力，力求擴(kuò)大學(xué)生有關(guān)商務(wù)英語(yǔ)的詞匯量和知識(shí)，提高學(xué)生的綜合閱讀水平。
本教材也可供從事經(jīng)貿(mào)工作的人員、英語(yǔ)自學(xué)者使用。
目錄
Unit One
Text A This Generation Means Business
Text B America's Vision for a Digital Future
Text C Company Description:Nokia Corporation
Unit Two
Text A The Richest Man in the World
Text B Invitation for Bids
Text c Business Partners
Unit Three
Text A Good Luck to Your Job Seeking
Text B Advertising on the Web
Text c Annual Performance Review:Tool for Success?
Unit Four
Text A Not in Finland Anymore?More Like Nokialand
Text B New Economy Dressing for Success
Text c Putting YOUR Fob Intervies into Rehearsal
Unit Five
Text A Exports can make you king of the heap
Text B Negotiating Compensation:It's More Than Just Money
Text c Applying for a New Boss
Unit Six
Text A Telecommuting;Technology Instead of Traffic
Text B Flea Market Shopping Can Be Satisfying
Text c CEOs in Hot Water
Unit Seven
Text A Women at the top?
Text B When the new boss is hell on wheel
Text c Gossip:your way up the corporate ladder
Unit Eight
Text A The joy of SOHO:making a life while making a living
Text B Ten steps to a successful Good——bye
Text c General electric is like a grocery store
Unit Nine
Text A Background to the Euro
Text B Stepping up to the Firing Line
Text c When companies are place to work
Unit Ten
Text A Chasing Fame
Text B What is economics?
Text c The container store
Unit Eleven
Text A Where do we go from here?
Text B The power of the well managed databse(Ⅰ)
Text c The power of the well managed databse(Ⅱ)
Unit Twelve
Text A Technologies can take off fast
Text B The world economy on the edge(Ⅰ)
Text c The world economy on the edge(Ⅱ)
Unit Thirteen
Unit Fourteen
Unit Fifteen
參考文獻(xiàn)
